As CMA's Privacy Sandbox Probe gathers momentum, here’s what marketers must know Today is D-Day for marketers to voice their take on Google's alternative to third-party cookies for the U.K.'s Competitions and Markets Authority (CMA). Additional coverage: - MFAs carry a loose definition and media buyers are split on how to go about removing them from their clients' programmatic budgets.
- Though only 5% of marketing budgets are typically allocated toward reaching multicultural audiences, Parker Morse says that's no longer viewed as a cap, but a starting spot.
- As C-Suites look for growth through M&A, questions emerge for marketers at those companies: What happens to the brands?
- For many esports companies, profitability has long been a concern for the future, not the present. But this is no longer the case for the league operator Blast, which officially turned a profit in 2023 — or so it claims.
- Companies like Nestlé, Walmart and Procter & Gamble have doubled down on their efforts around employee benefits.
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| Top Stories |  | | Ivy Liu |
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| | | | | Today is D-Day for marketers to voice their take on Google’s alternative to third-party cookies for the U.K.’s Competitions and Markets Authority (CMA). | | |
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howdy! | | | | | MFAs carry a loose definition and media buyers are split on how to go about removing them from their clients’ programmatic budgets. | | |
| | | | | With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend. | | |
| Advertisement |  | | |
howdy! | | | | | Though only 5% of marketing budgets are typically allocated towards reaching multicultural audiences, Parker Morse says that’s no longer viewed as a cap, but a starting spot. | | |
| | | | | Digital advertising has shifted from predefined audience targeting to adopting more sophisticated, custom AI-driven methods. | | |
howdy! | | | | | As C-Suites look for growth through M&A, questions emerge for marketers at those companies: What happens to the brands? | | |
| Advertisement |  | | |
| | | | | User data is essential to advertisers, which means publishers and brands are still racing to adjust to an imminently post-third-party cookie world. | | |
howdy! | | | | | Blast’s expansion is an encouraging sign for the broader competitive gaming industry, particularly given the ongoing “esports winter.” | | |
howdy! | | | | | Companies like Nestlé, Walmart and Procter & Gamble have doubled down on their efforts around employee benefits. | | |
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