As cookies crumble, M&A execs seek viable alternatives

Consolidation will happen eventually now that Google has started to squeeze cookies out of the Chrome browser.

January 18, 2024

As cookies crumble, M&A execs seek viable alternatives Consolidation in the ad industry will happen eventually now that Google has started to squeeze cookies out of the Chrome browser. Additional coverage: Publishers are picking and choosing where they want to play in Google's Privacy Sandbox. More in this Digiday+ Media Briefing. After CES 2024 and Samsung Unpacked, emerging tech trends are already gaining momentum across AI, mixed reality headsets and more. Q4 2023 was the best season on record for mobile gaming advertisers, according to data from AppLovin, bolstered both by advances in AI and a better understanding among marketers of what makes mobile gamers tune in. In this week’s Digiday+ Research Briefing, we examine how brands are turning to other data sources as Google begins to disable third-party cookies, and we delve into publishers’ revenue expectations and industry predictions for 2024. As the Sundance Film Festival kicks off its 40th year today, longtime sponsors like Acura and Adobe are expanding their experiential marketing efforts to appeal to those on the ground in Park City, Utah. Other things to know about Enter this year's Digiday Content Marketing Awards by tomorrow, January 19 for your last chance to save. Recognize your team's achievements in modernizing media and marketing alongside past winners including Chipotle, Airbnb, Atlantic and more. To combat the challenges posed by AI-powered search, publishers are focusing on building direct relationships with readers and delivering personalized recommendations and customized experiences to keep readers coming back for more. Sponsored by BlueConic. As the industry moves away from cookies, other data sources and targeting approaches are meeting the needs of advertisers. Sponsored by AdDaptive. Top Stories Ivy Liu Managing Through Crisis As cookies crumble, M&A execs seek viable alternatives Consolidation will happen eventually now that Google has started to squeeze cookies out of the Chrome browser. howdy! Life Beyond the Cookie Media Briefing: Here are the Privacy Sandbox proposals publishers are prioritizing in early tests Publishers are picking and choosing where they want to play in Google’s Privacy Sandbox. Sponsored by Upland PostUp How publishers are boosting engagement with personalized emails By using dynamic content in their emails, publishers increase the relevancy of newsletters, reduce churn and increase engagement. Advertisement howdy! Generative AI Beyond CES: Samsung, Google and Qualcomm are kicking off the race for AI-powered devices After CES 2024 and Samsung Unpacked, emerging tech trends are already gaining momentum across AI, mixed reality headsets and more. Sponsored by Bango How consumers approach subscription volume and management According to a recent Bango survey, 78% of subscription users want one app to manage all their subscription services and accounts. howdy! Gaming & Esports Why 2024 could be the year mobile gaming inventory goes premium Q4 2023 was the best season on record for mobile gaming advertisers, according to data shared with Digiday by the mobile marketing platform AppLovin, bolstered both by advances in artificial intelligence and a better understanding among marketers of what makes mobile gamers tune in. Advertisement Sponsored by TextNow The advertiser’s guide to in-app mobile Advertisers are tapping into the carrier-cutting environment, such as in-app telecom services, to utilize formats unique to the space and secure a loyal customer base. howdy! Life Beyond the Cookie Research Briefing: Marketers make the shift as Google actually kills the cookie In this week’s Digiday+ Research Briefing, we examine how brands are turning to other data sources as Google begins to disable third-party cookies, and we delve into publishers’ revenue expectations and industry predictions for 2024, as seen in recent data from Digiday+ Research. howdy! Brands in Culture Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year Marketers, filmmakers, industry executives, actors, agents and film lovers, among other attendees of the festival, which will run from January 18th to the 28th, will encounter more programming and expanded spaces from the festival sponsors. All Latest Stories

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