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| Top Stories |  | | Ivy Liu |
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| | | | | Despite a national slowdown in diversity efforts, Pinterest is expanding its program to financially support creators from underrepresented communities. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. | | |
| | | | | As the travel industry heads into the summer season, marketers must prioritize personalized customer experiences. | | |
howdy! | | | | | Here’s another dose of Cannes reality, with suggested dos and don’ts from those who’ve seen it all before. | | |
| | | | | The most successful media teams identify and compare campaigns with similar creative and offers to see how consumers responded across channels, looking beyond obvious points of comparison. | | |
howdy! | | | | | With the influx of virtual influencers and generative artificial intelligence content, it can get complicated for influencer agencies to navigate creator partnerships and verify authenticity of their followings and engagement metrics. | | |
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| | | | | Recent developments have transformed CTV into a more reliable and lucrative advertising channel for broadcasters and brands. | | |
howdy! | | | | | Brita’s transitioning from ambush tactics to inside-tent activations. | | |
howdy! | | | | | Ad spending looks set to keep going strong for the foreseeable future. In fact, experts have even revised their forecasts to account for the additional upside. | | |
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