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* This chart and data were pulled from eMarketer’s Digital Audio Advertising report. Purchase the report here to get immediate access to the full analysis. |
US consumers dig digital audio. Whether it’s podcasts or streaming radio and music, the US population is spending more of its time in this digital medium. Naturally, advertisers are following.
Terrestrial radio is alive and well, but it’s digital audio where consumers are increasingly turning their attention—and time—to engage with content in newer, more dynamic ways. | | Today, nearly two-thirds of the US population (and more than three-quarters of the US internet population) listens to digital audio at least monthly, including streaming music, podcasts or other audio content consumed via live streaming or direct download. |
| The podcast listener pool, which makes up 37.3% of the digital audio listener population, will grow by nearly 5 million users between 2019 and 2021. |
| US consumers aren’t ditching terrestrial radio, but they are spending less time with it. Next year, US adults will spend more time listening to digital audio than traditional radio. Time spent with radio will continue to decline... |
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| | This is just a preview of the information and insights you'll find in the Digital Audio Advertising report by eMarketer. Purchase the report today for just $995 and gain access to the full analysis. |
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