The NBA's star athletes are its greatest marketing asset. Additional coverage: - Alongside Meta’s debut of its new AI model Llama 3, the company yesterday released a new version of its AI assistant, Meta AI, which arrived for apps across Facebook, Instagram, WhatsApp and Messenger.
- The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences.
- Can Beyond Ordinary Events establish the Miami-hosted Possible as a rival to Cannes, CES and Dmexco?
- Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
- Our most-read story this week: Meta advertisers are adrift in adversity as bug-filled problems persist
ICYMI Digiday was at the Possible conference in Miami Beach. Check out our conversations with: Other things to know about | | |
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| | | | | The NBA’s star athletes are its greatest marketing asset. | | |
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howdy! | | | | | Meta AI, which first debuted in September, also got a number of updates including ways to search for real-time information through integrations with Google and Bing. | | |
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| | | | | Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment. | | |
howdy! | | | | | The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024. | | |
| | | | | An intelligent creative format drives customer engagement and improves brand awareness, attention, consideration and other KPIs. | | |
howdy! | | | | | Can Beyond Ordinary Events establish the Miami-hosted POSSIBLE as a rival to Cannes, CES and Dmexco? | | |
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| | | | | Brands are leaning into media mix modeling to understand cross-channel lift across all their marketing efforts to build the best media mix and drive growth. | | |
howdy! | | | | | Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing. | | |
howdy! | | | | | The move would make Threads Meta’s latest bit of ad real estate venue just over a year after its launch. | | |
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