Last week, experiential marketing agency N/A Collective was gearing up to run two experiences for clients at South by Southwest. Now, after the cancellation of the Austin event, the shop is trying to figure out what to do. Read more below.

• Experiential agencies are looking for alternative ways to host events or planning for postponed events later in the year as they grapple with the effects of the spread of coronavirus.
• The CNIL's decision over Criteo's position and liability in processing user data for precise ad targeting could provide long sought-after clarity over how GDPR consent rules apply in ad tech.
• As football clubs become more like media businesses in their own right, the way they make money is changing from a typical sponsorship model towards one more focused on content creation and distribution.
• The Washington Post knows that people who visit its site homepage are more likely to become subscribers, and that subscribers who visit the homepage are less likely to churn, so it overhauled the homepage in an attempt to lure more readers to it.