"A nice marriage": Disappointed with Facebook Live video, some publishers are turning to Twitter as it ventures into the format. The New York Times' Meredith Kopit Levin discusses the publisher's transition into a subscription business and more on the latest episode of the Digiday Podcast. Facebook is eyeing streaming rights for sports in emerging markets, recently trying to convince UEFA to let it livestream Champions League games for free in countries like India and Colombia where they aren't shown on TV. More than half a dozen publishers laid off editorial staffers this year to devote more resources to video. Here's how five publishers' pivots to video have paid off. From Tearsheet: Banks like Citi are now touting community service opportunities to recruit and retain talent. The agency world is more complex now than ever. Susan Credle, FCB's global chief creative, is coming to the Digiday Agency Summit in Charleston, SC from Oct. 23 - 25 to share where she thinks the agency world is going. Find out how to join us today. |
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| Lucia Moses Twitter’s approach to promoting and monetizing live video is winning fans among publishers. |
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| Aditi Sangal “It turns out, lots of people are interested in hearing from the Times on what to cook, what to watch and so on.” |
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| Sponsored Content Experticity It's impossible to open up a business publication today without reading something about the changing landscape of retail. But, relatively little is made of what is a leading indicator of this shift: the decline of traditional retail as a system for distributing product information, advice and recommendations. Sponsored content by Experticity |
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| Seb Joseph European football chiefs are worried that broadcasting big games on social networks could dent TV revenue. |
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| Max Willens Here’s how Time Inc., BuzzFeed, The New York Times and others stack up when it comes to video. |
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| Sponsored Content Wibbitz A "pivot" is often defined as a complete change to one's business strategy, and the pivot to video has left editorial teams nervous. But video is more opportunity than threat, and publishers must learn to embrace it that way. Sponsored content by Wibbitz |
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| Sponsored Content Tune We asked ten world-class industry experts for their opinions on the state of marketing and advertising, and where it's going in 2017. Download the guide. Sponsored by Tune. |
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