As Facebook deprioritizes publishers' posts in its news feed, Snapchat is trying to win favor with them with a new publisher summit and by reaffirming its commitment to them. "There's an element of trust missing right now." Even the most fervent believers in programmatic advertising believe it needs to clean up issues like hidden fees, ad fraud and murky auction models. With the impending enforcement of the General Data Protection Regulation, demand-side platforms must figure out how to target users without relying on personal data. About half of marketing leaders are already using artificial intelligence, and more than a quarter are planning to implement it in the next two years, according to a Salesforce study. Here are five charts that illustrate the state of AI in marketing. Retail execs: Apply here for a complimentary pass to join us at the Digiday Retail Summit, where we'll discuss how the Amazon shift is affecting the retail industry and its customers, from sharing your brand story to acquiring data to develop better messaging and products. |
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| Lucia Moses The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. |
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| Yuyu Chen As brands are becoming smarter and ad tech vendors are cleaning up their acts, programmatic will become a more disciplined marketing functionality. |
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| Sponsored Content Dstillery To compete with Amazon, retails will need data that can help them make predictions that drive sales. Geospatial data offers location, plus the context retailers need to make decisions. Sponsored by Dstillery. |
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| Ross Benes With the GDPR being enforced in May, DSPs will need to figure out how to target users without relying on personal data. |
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| Ilyse Liffreing "The rapid evolution of AI in media will enable our people to focus on innovation and intelligence rather than repetition and reports.” |
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| Sponsored Content LiveRamp In today's omnichannel world, consumers are targeted through an ever-growing number of platforms and channels with an ever-growing number of messages. But do marketers really know just who these consumers are? Do they understand their journey? Or are they only seeing them as a mass of statistics and data points without any essential connecting threads? Sponsored by LiveRamp. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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