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| Top Stories |  | | Ivy Liu |
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| | | | | Led by IAB execs, publishers seek to show lawmakers how ad tech really works. | | |
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howdy! | | | | | Dentsu’s Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair? | | |
| | | | | As marketers tailor their brand safety strategies, it is essential to prioritize creating high-quality, relevant content above all else. | | |
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howdy! | | | | | Eighty-two percent of publishers overall say they’re already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world. | | |
| | | | | Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. | | |
howdy! | | | | | The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter. | | |
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| | | | | Digitally-native and nimble brands are finding that they can achieve strong performances and return on ad spend with data-driven TV buys. | | |
howdy! | | | | | When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission. | | |
howdy! | | | | | Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized. | | |
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