As groups like Mozilla demand more transparency for compensated political speech by TikTok influencers, hyper-politicization creates obstacles.
| TikTok does not allow ads referencing political candidates, parties or organizations that advocate for or against candidates or issues. This policy has led to some real gray areas when it comes to TikTok influencers. “We continue to invest in people and technology to consistently enforce this policy and build tools for creators on our platform," said a TikTok spokesperson. Read more below. As groups like Mozilla demand more transparency for compensated political speech by TikTok influencers, hyper-politicization creates obstacles. Omnicom Media Group plans to boost and support minority-owned media with its own activation system, called the Diverse Content Creators Network. Read about the details in this Digiday exclusive. Questions remain over how App Tracking Transparency will be enforced, whether it benefits consumers and what marketers should do in an unclear “grace period.” The Equal Employment Opportunity Commission has confirmed it is legal for employers to mandate vaccines and give incentives. But that doesn't make the task ahead any easier for employers. With Sweetgreen’s first Atlanta location opening next week, the salad-based chain is employing OOH in the city for the first time. Life in the TV business stops for nobody, and 2021 is giving us no shortage of conversation starters to puzzle over. Read more insights in this coverage exclusive for Digiday+ members. This pet insurance brand is betting big on earned media, as it has during the pandemic, to increase site traffic and boost sales. Team Whistle will distribute and promote Crooked Media's new YouTube show on Snapchat and other social channels, in a bid to drive viewers back to YouTube. Twitter's new subscription service is only available in Canada and Australia for now, for a little less than $3/month in U.S. dollars. Other things to know about From Glossy: Join this webinar on June 23 at 2 PM ET for a discussion about AI as a tool to increase brand revenue and loyalty through social media comments. Sponsored by Amplify.ai and Messenger from Facebook. Survey: Ad buyers will need new targeting strategies in place once third-party cookies are phased out completely. Tell us what tactics you’re pursuing and we’ll send you a $5 Starbucks gift card. Sponsored by PubMatic. With the surge of e-commerce and the fall of the third-party cookie, the email newsletter has become a powerful channel for reaching people, collecting first-party data and an essential monetization tool. Sponsored by LiveIntent. | | |
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