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As Header Bidding Heats Up, the IAB Is Developing a New Set of Standards It'll be open for public feedback until late July By Marty Swant As header bidding continues to gain stream this year, the Interactive Advertising Bureau is getting ready to establish a set of standards to guide publishers and media buyers through the process. On Thursday, the IAB announced an initial outline for what it's calling "Standard Header Container Integration with an Ad Server," a nine-page document from...
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Mobile Location Firm xAd Is Changing Its Name and Moving Into Data Analysis Shifts focus from advertising to insights By Lauren Johnson New York-based xAd wants to be known for more than serving up location-powered mobile campaigns. The 8-year old firm is rebranding itself as GroundTruth today--a new name meant to convey the data science that marketers are increasingly relying on. "Earlier in our life we were very focused on media and advertising, and it's still a...
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Spotify Hits 140 Million Monthly Active Users After Adding 40 Million in Just One Year It's also testing new discovery tools for original content By Lauren Johnson Spotify announced today that it has 140 million monthly active users, up from 100 million a year ago. The music service declined to say how many of the 140 million are on commercial-free subscription plans and how many listen for free with ads. In March, Spotify--which continues to compete in the on-demand listening space with...
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Twitter Is Refreshing How the Platform Looks and Making It Easier for People to Use Changes aim to boost usability and engagement By Marty Swant Twitter's getting ready to smooth out some of the little blue bird's feathers. Over the course of the "coming days and weeks," the company said, it will begin rolling out a series of updates that will change not only the settings on people's profiles, but also the way they engage with the platform as a...
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Automobile Magazine Relaunches With a New Design and More Lifestyle Coverage With 10 annual issues, editorial will focus on deeper dives By Sami Main The Enthusiast Network, which houses publishing brands in the automotive, entertainment and sports categories, is relaunching its Automobile magazine. The network's research showed that the modern-day "car guy" is a multifaceted individual with multiple passions. It also found high levels of interest in design, high-end apparel, tech and travel, which it took as evidence that...
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Pinterest Is Beefing Up Its Measurement Efforts With a Focus on Sales and Attribution Data 6 more firms are joining Pinterest’s Marketing Partners program By Lauren Johnson Pinterest is reworking its measurement partnerships a bit, adding a crop of companies that specialize in nitty-gritty tactics that advertisers are increasingly clamoring for, such as sales lift, attribution and audience verification. Six data firms--Acxiom, Nielsen Catalina Solutions, Neustar MarketShare, Analytic Partners, Nielsen Digital Ad Ratings and IRI--are joining Pinterest's Marketing Partners program. In November,...
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Facebook Is Giving Advertisers More Control Over Where Their Ads Appear They'll be able to block out publishers more easily By Marty Swant Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up front to show where ads might appear via Instant Articles,...
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