As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency In mid-November, Meta advised advertisers and agencies that it would “begin rolling out additional restrictions on certain categories of websites that are using Meta’s business tools” starting in January 2025. Additional coverage: Other things to know about | | |
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| | | | | In mid-November, Meta advised advertisers and agencies that it would “begin rolling out additional restrictions on certain categories of websites that are using Meta’s business tools” starting in January 2025. | | |
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howdy! | | | | | The contextual targeting parnters with advisory firm seeking investment to further growth. | | |
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| | | | | With more people streaming than watching linear TV, successful marketers are positioning CTV at the center of their campaigns to reduce duplication. | | |
howdy! | | | | | The agency plans to increase its cadence of SPO-related check-ins with clients and ad tech firms, particularly supply-side platforms. | | |
| | | | | Brands like Adidas are developing tiered loyalty programs where members earn points via purchases, interacting with the app, reviewing products, staying active and more — increasing consumer engagement. | | |
howdy! | | | | | One of the most buzzy debuts was Nova, a suite of six new AI models that include understanding and creating text, images and videos. | | |
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| | | | | According to a new survey, when it comes to creative production, marketers see AI as being most efficient in content creation and personalization at scale. | | |
howdy! | | | | | Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending. | | |
howdy! | | | | | The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries. | | |
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