Companies of all shapes and sizes are queuing up to hire what are quickly becoming the most in-demand roles in media and advertising: those designed to work in the metaverse. But there are snake-oil salesmen to avoid. Read more below. - Metaverse troubleshooting has gone the way of the snake-oil salesman. It's the sort of thing that happens at the outset of every big trend — most recently, it was the GDPR across the European Union in 2017.
- With their measurement playbooks in flux, more advertisers are looking at whether publishers can provide measurable performance with campaigns normally focused on awareness.
- Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform. More in this week’s Digiday+ Media Buying Briefing.
- Creators are able to sell multi-tiered subscription packages through Tastemade as well as tickets to virtual and in-person events, with 85% to 90% of revenue going to the creator.
- The future of work is still in flux as agencies experiment with new ways to retain both talent and company culture. For TBWA\NEBOKO, the answer lies in in-person collaboration.
- Pop-Up Magazine is back on tour and is trying to turn attendees into members.
Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Companies of all shapes and sizes are queuing up to hire what are quickly becoming the most in-demand roles in media and advertising. Ever since Facebook CEO Mark Zuckerberg announced earlier this year that the future of his company would be in the metaverse, the word has slowly become part of mainstream parlance. | | |
|
howdy! | | | | | With their measurement playbooks in flux, more advertisers are looking at whether publishers can provide measurable performance with campaigns normally focused on awareness. | | |
| | | | | Every year the holiday season starts earlier, and this year it has already begun. For advertisers, three essential strategies are helping them catch up to early shoppers. | | |
| Advertisement |  | | |
howdy! | | | | | Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform. | | |
| | | | | With over 80 different identity solutions on the market, CTV advertisers face challenges in bringing performance and privacy approaches to their campaigns in profitable, scalable and future-proofed ways. Sponsored by Unruly. | | |
howdy! | | | | | Creators are able to sell multi-tiered subscription packages through Tastemade as well as tickets to virtual and in-person events, with 85% to 90% of revenue going to the creator. | | |
| Advertisement |  | | |
| | | | | Dynamic advertising is allowing marketers to break the cycle of redundant advertising by delivering ads that resonate with consumers, no PII required. Sponsored by Clinch. | | |
howdy! | | | | | The future of work is still in flux as agencies experiment with new ways to retain both talent and company culture. For TBWA\NEBOKO, the answer lies in in-person collaboration. | | |
howdy! | | | | | InStyle and The Cut have launched product boxes this month for the first time, while Eater and Group Nine’s curated boxes are reaching their one-year anniversaries. All are taking different approaches to this e-commerce extension. | | |
| | | | | VMG’s DE&I Dashboard allows all employees to track the progress of the company’s DE&I projects, which will eventually include efforts related to the company’s office return. |
|
|
