As influencer marketing continues to trend, this creative agency is finding success in advertising with influencers who are regular people. “When you use real people, the average share rate is about six times higher than what a brand will do — it’s 300 percent more likely to be remembered,” said People First's CEO and founder, Curtis Hougland. Here's a look at that strategy. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | As influencer marketing grows, People First Marketing recruits ordinary people to advocate for its clients across social media. | | |
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howdy! | | | | | Sally Buzbee, as the next executive editor of The Washington Post, will oversee the global expansion of the news operation as it pushes to reach new subscribers. | | |
| | | | | For U.S. marketers in the wake of the third-party cookie, the challenge is a mindset that has put deterministic data on a pedestal for years. | | |
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howdy! | | | | | Several brands saw an opportunity to connect with consumers and offer freebies as the Covid-19 vaccinations began to roll out. | | |
| | | | | As behavioral data and sharing information between publishers becomes more complicated with cookie deprecation and the rise of IDFA, contextual data is poised to take a pole position for marketers. | | |
howdy! | | | | | As more people turn to shopping from their cell phones, brands look to SMS marketing to make sales and extend brand marketing efforts. | | |
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| | | | | The Sandy Hook Promise Media Advisory Board is bringing together media leaders and donated media to change the narrative around gun violence and mental health. | | |
howdy! | | | | | My Cultura will debut with six shows in July and premiere 30 original podcasts in its first year. | | |
howdy! | | | | | The chance for seemingly anyone or anything to go viral as well as the increased usage of the growing social platform is alluring for marketers, with some earmarking more influencer dollars to TikTok now. | | |
| | | | | The Plug had its most profitable year in 2020, but founder Sherrell Dorsey said the support from advertisers has subsided since last summer. |
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