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| Top Stories |  | | Ivy Liu |
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| | | | | As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie. | | |
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howdy! | | | | | Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox. | | |
| | | | | When advertisers look beyond demographic and psychographic data, they gain a deeper descriptive and predictive view of their audience. This is especially true when using individual-level transactional data, which is almost always the most predictive of future spending behaviors. | | |
howdy! | | | | | Nexxen has new tools for political advertising that let campaigns geo-target voters, optimize campaigns and analyze trends | | |
| | | | | Advertisers are leveraging technology to analyze real-time data on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters (many of whom are underrepresented in traditional voter files). | | |
howdy! | | | | | The medical apparel brand will be first sponsor of live a heart-rate feature at Paris Games. | | |
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| | | | | AR technology seamlessly integrates digital content with the physical world for memorable moments and highly engaging advertising that’s 30x more effective. One example is Pokémon GO, which blurs digital and physical experiences and sparks an audience's craving for more. | | |
howdy! | | | | | The Brandtech Group is launching an influencer marketing residency program to continue expanding its generative AI projects. | | |
howdy! | | | | | Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all. | | |
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