Influencer marketing is maturing as a business for many media firms, as they find ways to leverage creator content and gain new audiences.
As influencer marketing grows up, brands, agencies experiment with new content tools like bots Influencer marketing is maturing as a business for many media firms, as they find ways to leverage creator content and gain new audiences. Additional coverage: When it comes to digital innovation, Starbucks has been a pioneer on a number of fronts. Some say its new Web3 loyalty program will be a litmus test far beyond the world of coffee. As shoppers continue to shift to e-commerce, legacy retailer J.C. Penney is making its strategy digital-first to keep up. For the latest edition of Digiday's Confessions series, in which we exchange anonymity for candor, Digiday spoke to a Super Smash Bros. tournament organizer to explore how Nintendo's involvement — or lack thereof — has stymied the growth of the game's vibrant esports scene. To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. According to new research from consumer experience intelligence platform Disqo, it's got a lot more protein for a media diet than it's being credited with. Other things to know about Only a few hours left: Save 35% on annual Digiday+ membership. Subscribe now to secure our best offer yet. For publishers leveraging technologies like contextual AI, the death of cookies is an opportunity to generate new revenue streams and rebuild reader trust. Sponsored by Seedtag. With the proliferation of channels and ever-evolving marketing KPIs, industry benchmarks have developed blindspots that are impacting the way advertisers measure their campaigns. Sponsored by DISQO. | | |
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