Experiential agencies were hit hardest by the global spread of coronavirus. And with many of them skeptical about a near-term return to normal, many are trying to pivot their businesses. Read more below: - What that looks like differs from agency to agency. Some are trying to move to transition to digital, while others are trying to imagine what a direct-to-consumer version of experiential looks like.
- Social distancing and shelter-in-place laws have made elaborate ad productions essentially impossible. That's led some brands to inquire about computer-generated alternatives.
- BBC Global News CEO Jim Egan sat down with Digiday to discuss an advertising alliance with CNN and Euronews, its Quibi show, and which behaviors from this era will endure.
- With limited ability to produce new shows, networks and services are suddenly a lot more interested in clip shows.
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| Coronavirus Fallout | | | | Experiential agencies are aiming to not only adapt planned events to be digital but working on technology to make them more immersive or working to bring personalization to consumers’ front doors. | | |
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howdy! | Coronavirus Fallout | | | | As the coronavirus-related lockdowns and social distancing rules continue around the globe, in-person commercial shoots have come to a standstill. Now advertisers are increasingly turning to production companies with computer-generated imagery, visual-effects and animation capabilities to add the finishing touches to campaigns already in progress and — in some cases — start discussions about creating […] | | |
| Sponsored by Xandr | | | | TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. | | |
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howdy! | Coronavirus Fallout | | | | “Traditional rules and restrictions about getting processes underway are being put to one side.” | | |
| Sponsored by Marfeel | | | | User experience is the key to boosting ad revenue without burning readers. In a new publisher’s guide, learn how to choose the ideal ad placement points and minimize latency on the path to balancing UX with monetization. | | |
howdy! | Coronavirus Fallout | | | | With physical productions shut down, clip shows relying on licensed and archival footage have become prized programming. | | |
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| Sponsored by LiveRamp | | | | A growing number of publishers are using registration walls, paywalls and metered models to collect first-party user data and drive subscription revenue. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | During the wide-ranging talk, held virtually exclusively for Digiday+ members, former Comscore CEO Bryan Wiener explained which skills –decisiveness, focus and communication — will make any leader, regardless of how experienced, ready to adapt their companies and come out of the coronavirus pandemic stronger than ever. | | |
howdy! | Coronavirus Fallout | | | | During a time where it’s broadly illegal for people in the U.S. and Europe to gather, The Financial Times is adapting its in-person event business. Wasting little time, the business and finance publisher hosted the first in a series of online events, called “Digital Dialogues,” on Wednesday, April 1. “The Global Economic Emergency” session featured […] | | |
| | | | | Mel Magazine is growing in name recognition, but how the men's lifestyle site could best serve its parent company, Dollar Shave Club, is still a bit unknown. "It's never been there just to push razors," founding editor Josh Schollmeyer said on the Digiday Podcast. |
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