In 2020, a flurry of brands took to social media to share their support of the Black Lives Matter movement. Then, needing to walk the walk, some of those brands started spending more of their media budgets on Black-focused media brands in shows of support — and to build brand affinity with those publications' audiences. Fast forward seven months after the killing of George Floyd and publishers with Black-focused brands and audiences are seeing a continued interest, if not an increase in interest, in advertising deals from both new and legacy sponsors. Read more below. - With revenue lift from advertisers comes further investment in covering Black communities and supporting the journalists who are telling those stories.
- Marketers expect networking will continue, even if the usual shenanigans of CES aren't possible to fully recreate virtually.
- For Digiday+ members, the coronavirus pandemic caused people to start buying more from e-commerce sites, leading to the orbiting realties that VC funding falling out of favor with direct-to-consumer startups and that it's a great time to raise VC funding as a consumer startup.
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| Equality and Opportunity | | | | With the increase in advertisers looking to show their support of Black communities, comes further investment in the journalism telling those stories. | | |
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howdy! | CES | | | | Marketers expect networking will continue, even if the usual shenanigans of the boondoggle aren’t possible to fully recreate virtually. | | |
| Sponsored by Backstage | | | | Increasingly, brand marketers on the hunt for user-generated content (UGC) have been turning to remotely-submitted self-tape auditions to discover talent that’s proficient on both sides of the camera. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. Join Modern Retail+ to get access to the DTC briefing–as well as all articles, research and more. Before 2020, some founders and investors were starting to warn that most consumer […] | | |
| Sponsored by Celtra | | | | In this new webinar on January 21, at 2 p.m. ET, you’ll learn best practices for building “site skins” — a rich media ad product that takes over the entire background of a website, filling the page with content that captures users’ attention. Join this live virtual event for tips on how to build agile, code-free ad products and how to streamline QA and approvals. | | |
howdy! | Brands in Culture | | | | In the immediate aftermath of the riot in the nation’s capital, media buyers say advertisers are primarily pausing ad spending on paid social, but considering other channels. | | |
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| Sponsored by Facebook Audience Network | | | | For one game developer, moving more than half its ad inventory to app bidding unlocked flexibility and a more dynamic monetization model. Natan Finger, CRO of Fanatee, talks about the tactic in this new interview. | | |
howdy! | Publishing in the Platform Era | | | | Political campaigns have contributed more than 1,000 new pieces of audience data to MNI’s database, which are hoped to inform retail and CPG deals. | | |
howdy! | Coronavirus Fallout | | | | After four years of significant keyword blocking, many news publishers say they expect ad spending against news to rebound in 2021. | | |
| Publishing in the Platform Era | | | | Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. |
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