This year's midterm elections spending is on track to beat 2020, with the industry increasingly investing political dollars on streamers and emerging platforms like TikTok. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | This year’s midterm elections spending is on track to beat 2020, with the industry increasingly investing political dollars on streamers and emerging platforms like TikTok. | | |
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howdy! | | | | | Payload is a 10,000-sub digital newsletter covering the burgeoning space industry, and the pub has already expanded into webinars and podcasts, with plans to add events. | | |
| | | | | As publishers allocate more resources, affiliate marketing is becoming an important revenue source. Take this survey and tell us how you’re using the channel to get a $5 gift card. | | |
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howdy! | | | | | American Eagle is continuing its investment in metaverse marketing for its back-to-school campaign, which includes Roblox and Meta Quest 2 virtual reality headsets. | | |
| | | | | Advertising developments across 2022 are framing the marketing team’s outlook on what’s in store for connected television in 2023. | | |
howdy! | | | | | Wellness brand Liquid I.V. is rolling out its largest marketing campaign to date in hopes to boost brand awareness and curb data privacy regulations. | | |
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| | | | | Increased understanding and data access throughout the ATV campaign lifecycle significantly help brands, aligning campaigns around audience-first strategies. | | |
howdy! | | | | | With “Sauce,” Tastemade and Blavity want to tell stories about food through a young, Black lens. | | |
howdy! | | | | | The partnership is part of a strategy shift for Shimmy, which had previously focused its marketing efforts on paid social posts. | | |
| | | | | The media company's CRO and his team presented a recession plan to its senior leadership in June and is seeing indications that consumer electronics and retail ad spending is rebounding. |
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