Artificial intelligence is about to alter the way agencies and brands measure social media content. Measuring, monitoring and ownership of content on various platforms will become complicated as more brands and content creators use generative AI.
October 26, 2023

As more brands use generative AI to create social content, agencies are changing how they measure its success

Some agencies and brands are measuring social media content differently. This process will likely become even more complicated as platforms and the content’s stakeholders navigate using generative AI both in content creation and measurement.

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Ivy Liu
Artificial intelligence is about to alter the way agencies and brands measure social media content. Measuring, monitoring and ownership of content on various platforms will become complicated as more brands and content creators use generative AI.
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FaZe Clan’s July 2022 investor presentation, which the company used to generate interest in the SPAC merger, is still available on FaZe’s investor relations website, for better or worse. In light of the org’s very public struggles, esports investors are unlikely to see another pitch deck quite like this one at any point in the near future. 

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