Other things to know about - Secure your passes for the Digiday Media Buying Summit, taking place October 15-17 in Palm Springs where we'll dive into the creator economy and connected TV with leaders from Marriott, Boathouse and more. Prices rise after September 2.
- Advertisers are leveraging technology to analyze real-time data on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters. Sponsored by Seedtag.
- To combat signal loss, brands are combining datasets, using data enrichment for additional insights. Sponsored by Publishers Clearing House Media.
| | |
|
| Top Stories |  |
|
| | | | | Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV. | | |
|
howdy! | | | | | So far, so good for (some) publishers’ bottom lines in 2024. | | |
| Advertisement |  | | |
| | | | | Marketers are using deterministic and contextual targeting to combine signals related to an individual and the moment for optimal targeting. | | |
howdy! | | | | | Digiday did a a deep dive to understand the source behind those recent X user numbers. | | |
| | | | | In the modern fragmented landscape, aligning with content that has lasting appeal is even more critical for advertisers aiming to connect with families. | | |
howdy! | | | | | The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public. | | |
| Advertisement |  | | |
| | | | | Despite DSPs’ popularity, media buyers and sellers prefer direct connections for TV advertising and have built workflows that eliminate the need for a DSP. | | |
howdy! | | | | | Why the rise of retail media networks and first-party data has caught the attention of the FTC. | | |
howdy! | | | | | Investing hundreds of millions of dollars in the outfit, formerly known as Kenshoo, would enhance its turnaround strategy with new measurement capabilities. | | |
|
