People have debated politics on the internet for years, but the political turmoil of 2024 and early 2025 has spurred many creators to be more vocal about their beliefs, particularly within the gaming space. Additional coverage: Other things to know about - Only three spots remain to attend the Digiday Publishing Summit, March 24-26 in Vail. Don't miss out on this opportunity to network with top media leaders from The Washington Post, Axios and many more. Secure your pass before the meeting scheduler opens on Monday, March 17.
- RMNs face data integration challenges that hinder their ability to deliver on advertiser expectations, and advertisers must be prepared to address these limitations within their campaigns. Sponsored by Eyeota, a Dun & Bradstreet company.
- Marketers must balance brand awareness and conversions, but siloed campaigns create inefficiencies. New technology provides additional visibility across the funnel for improved optimization and attribution. Sponsored by Vistar Media.
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| Top Stories |  | | Ivy Liu |
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| | | | | People have debated politics on the internet for years, but the political turmoil of 2024 and early 2025 has spurred many creators to be more vocal about their beliefs, particularly within the gaming space. | | |
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howdy! | | | | | ‘Joint Business Plans’ are a less spoken of but vitally important means of growth for the online ad industry’s middlemen as Darwinism takes hold. | | |
| | | | | While marketers leverage diverse data sources and emerging technologies to enhance campaign optimization, many CPG brands face challenges around attribution and measurement to unlock their full potential. | | |
howdy! | | | | | Apple News+ is a growing source of audience and revenue, according to publishers including The Atlantic, Dotdash Meredith and Newsweek. | | |
| | | | | Instead of broad campaigns, savvy brands are focused on relevance and seamless omnichannel experiences to meet consumers at every touchpoint. | | |
howdy! | | | | | Pinterest’s vp of performance Matt Crystal caught up with Digiday to discuss the platform’s 2025 plans. | | |
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| | | | | Full-service strategic agency, Cayenne Creative needed to ramp up digital campaigns but building an in-house department was too expensive and outsourcing too risky. The in-between solution reduced business costs, tripled growth and grew its client list. | | |
howdy! | | | | | Brands’ TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter of this year. | | |
howdy! | | | | | Brands’ TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter of this year. | | |
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