Programmatic has become a bigger priority for publishers, who want to make sure its a priority for their sales teams.

Niche publishers all claim they know their audiences inside and out, and they are building out new ways to trade on that knowledge. Now, publishers from Pride Media to Fatherly have been acquiring or growing market research capabilities.

For Digiday+ members: The era of direct-to-consumer is here, and home shopping is spinning up its pitch to brands.

Agencies and brands are finding it harder to find people who know how to run ad campaigns on Amazon.

The Digiday Future Leader Awards will recognize emerging leaders at brands, agencies, publishers, tech providers and retailers. Enter a future leader from your team before our early deadline on Dec. 7.

 

As programmatic ad revenue grows, publishers adapt sales team structures

Tim Peterson

Programmatic has become a bigger priority for publishers, who want to make sure it’s a priority for their sales teams.

Niche publishers see market research as new revenue source

Max Willens

Publishers ranging from Pride Media to Fatherly have been acquiring or growing market-research capabilities.

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Rethinking the value exchange: Customer loyalty with personalized experiences

Sponsored Content SessionM

Customers allow brands access to information about their habits and preferences, with the unspoken agreement that those brands will use that data to deliver them personalized experiences. But today, customer expectations are forcing marketers to rethink the value exchange as they demand brands know them and deliver personalized experiences for their loyalty. How do brands do this? Sponsored by SessionM

Retail Briefing: QVC plots a comeback

Digiday Editors

Home shopping is spinning its pitch to brands in the DTC era.

Ad buyers are struggling to find Amazon advertising talent

Seb Joseph

Advertisers and agencies find workarounds to the lack of seasoned executives who know Amazon's ad business.

Social listening isn't enough: Why brands need social understanding

Sponsored Content Storyful

The social media analytics market is set to exceed $9 billion in four years. The absence of meaningful content moderation and the complex interplay of ideas and platforms makes it more difficult than ever to protect your brand online by using quantitative tools. Sponsored by Storyful.

The three major trends media companies must embrace

Sponsored Content Brightspot

Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot.

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Events Title
 
Early Deadline:
December 7, 2018
Digiday Future Leader Awards
 
Last Chance Deadline:
December 7, 2018
Digiday Video Awards
 
December 10, 2018
Digiday Hot Topic: Influencer Marketing
Tokyo, Japan
 
 

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