Roblox’s programmatic video ad business represents a much more direct advertising revenue stream for the company, so it’s no surprise that Roblox has encouraged marketers to explore the opportunity over the past year. Additional coverage: - Lawyers for the Department of Justice and Google filed lengthy written arguments in the ad-tech antitrust trial ahead of closing arguments later this month in which they each highlighted AI.
- At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes to where publishers are making the most money and where they'll put the most focus in the coming months.
- As generative AI begins to settle into everyday workings across the media and marketing landscape, it’s worth looking at some micro- and macro-examples of its application. More in this Digiday+ Media Buying Briefing.
A look at the implications of Trump’s second term: Other things to know about - Enter the Digiday Content Marketing Awards for the opportunity to showcase your work in categories including Best Use of Short Form Video, Best Branded Contnent Series - B2C and more. Enter now — prices rise December 6.
- While collecting more data has been a priority for many, the competitive advantage comes from acting swiftly and intelligently with data to build deep relationships and generate revenue opportunities. Sponsored by Piano.
- Marketers are using AI to outperform the competition. By embracing the benefits of probabilistic methods paired with deterministic ones, they gain a clearer path to scale and performance. Sponsored by Amazon Ads.
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| Top Stories |  | | Ivy Liu |
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| | | | | Roblox’s programmatic video ad business, which launched in May of this year, represents a much more direct advertising revenue stream for the company, so it’s no surprise that Roblox has encouraged marketers to explore the opportunity over the past year. | | |
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howdy! | | | | | Lawyers for the Department of Justice and Google filed lengthy written arguments in the ad-tech antitrust trial ahead of closing arguments later this month in which they each highlighted AI. | | |
| | | | | DSPs with effective service support allow advertisers to focus on performance while the platforms handle the intricacies of real-time bidding, audience targeting and optimization. | | |
howdy! | | | | | At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes to where publishers are making the most money and where they’ll put the most focus in the coming months. | | |
| | | | | Oracle’s exit from ad tech is an opportunity to gain a competitive edge by assessing new partners that will help marketers find and connect with audiences more efficiently. | | |
howdy! | | | | | As generative AI begins to settle into everyday workings across the media and marketing landscape — we’re definitely moving past the shiny new object phase — it’s worth looking at some micro- and macro examples of its application. | | |
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| | | | | Campaigns can use geo-targeting to pinpoint voters in precise locations, delivering tailored messages that resonate with local issues and uncovering a region’s cultural, social and political dynamics. | | |
howdy! | | | | | With Vice President Kamala Harris officially conceding to President-elect Donald Trump on Wednesday afternoon, brands may now have the opportunity to speak out in support or opposition of the outcome with less fear of backlash or landing in hot water. | | |
howdy! | | | | | The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere. | | |
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