With publishers increasingly prioritizing subscriptions as a revenue stream, newsrooms are slowly evolving to nudge reporters into thinking more about sales. Read more below. Other things to know about - At Digiday Hot Topic: Addressable TV, we’ll zero in on the opportunities and challenges in targeting ads on TV screens as advertisers work to sharpen their campaigns. Join us in New York City on Feb. 24 for a day of valuable insights.
- In a new Q&A, The Weather Company's Jeremy Hlavacek explains why the growing use of in-app bidding represents a watershed moment for programmatic buyers in 2020. Sponsored by Facebook.
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| Subscriptions | | | | Publishers’ newfound focus on subscription revenue is starting to change the way that reporters do their jobs, from the analytics they study to their storytelling methods. | | |
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howdy! | Video Anywhere | | | | Business Insider has strived to rebuild its video viewership on Facebook over the past year. Its just-launched weekly news show is designed to capture even more viewers. | | |
| Sponsored by Nexstar Digital | | | | To keep pace in 2020, marketers will be forced to stay on top of data and regulations and invest in dynamic problem-solving methods. OTT transformation, the shift to impressions-based currency and even the 2020 elections all pose risks and rewards. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | For people with media and marketing jobs, new technology makes this lifestyle feasible. But is being a digital nomad really as glamorous as it seems? | | |
| Sponsored by Moat by Oracle Data Cloud | | | | As we enter another decade of robust growth for digital marketing, here are five trends shaping the future of measurement that will help marketers plan for a quantifiable and successful future. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Marketers and agency execs can be easily swayed by what’s new without taking a moment to ask if that hip, flashy thing is especially needed, especially at events like CES. | | |
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| Sponsored by Xandr | | | | As premium TV-like supply becomes more available across video platforms, the emerging field of "yield analytics" provides a way to accurately forecast across audiences. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | The media world has weathered swift and fierce changes in recent years. But 64% of the publishing executives recently surveyed by Digiday said they were indeed happy at their jobs — although more men registered contentment than women. | | |
howdy! | Going Global | | | | The Sun enters a crowded tabloid market in America, a decade after its longtime British competitor Daily Mail opened its first U.S. office. | | |
| | | | | "More and more media companies are becoming DTC brands, and what does that do to the way you're operating?" Gear Patrol CEO Eric Yang asks. "We think playing in the middle is a dangerous place to be at our size." |
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