Marketers and agencies are grappling with divisions over who exactly controls retail media spend, causing a trickle-down effect on how retail media deals are brokered. Additional coverage: Other things to know about - Enter the Digiday Technology Awards for the opportunity to showcase your solutions and expertise in front of Digiday's global audience of media and marketing decision-makers. Submit your entries now to save.
- The rise of CTV presents valuable opportunities for advertisers, particularly in achieving scale and capturing audience attention. However, these advantages can only be realized through collaborative cross-platform data sharing. Sponsored by Seedtag.
- While marketers leverage diverse data sources and emerging technologies to enhance campaign optimization, many CPG brands face challenges around attribution and measurement to unlock their full potential. Sponsored by NCSolutions.
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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers and agencies are grappling with divisions over who exactly controls retail media spend, causing a trickle-down effect on how retail media deals are brokered. | | |
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