Hi John,
If you’re looking for a retail media partner, there’s no shortage to choose from. There are over 40 different retail media networks (RMNs) in operation, and more than half are under three years old.
The number of RMNs brand marketers use is also on the rise. As of last summer, 56% of brands worked with five or more RMNs—and 16% used over 10—according to the Association of National Advertisers.
Register now and join Max Willens, our senior analyst, as he explores our retail media ad spending forecast through 2027 and how marketers can meet the obstacles that have popped up as retail media explodes.
You’ll learn: - Why retail media’s place in the funnel is shifting
- How off-site channels can fit into your ad buying strategy
- Why retail media’s rapid growth is a challenge for both ad buyers and sellers
- What Walmart, eBay, and Instacart’s retail media plans mean for Amazon’s hold on market share
Sincerely,
eMarketer Editors |
