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As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In? Early data is promising for 2017 By Marty Swant A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and ...
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| Brandshare Content From Teads | | |
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7 Intriguing Digital Marketing Stats From a Week Dominated by Holiday Retail Surprising Cyber Monday data and more By Christopher Heine It's been a strong week in digital marketing stats thanks to Black Friday, Cyber Monday and the holidays in general. Below are the seven data points that caught our eye in a big way.
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Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent Teads publishers see promising results By Marty Swant As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better.
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Hearst's Snapchat Channel 'Sweet' Is Launching a Pop-Up Holiday Gift Guide 2-Day campaign sponsored by Maybelline By Marty Swant For anyone who might be looking for some holiday gift ideas to snap to Santa, Sweet, the Snapchat-only publication created by Hearst, is running a pop-up holiday gift guide today and Saturday.
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| Adweek Webinar Presented by LiveRamp | | |
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Shell Just Made an Interactive Music Video Specifically for Snapchat Gas brand extends Jennifer Hudson-led effort By Christopher Heine Shell is rebooting the #makethefuture music video it launched last month that featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade. It's the same ...
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You Can Now Get Prescription Lenses for Your Snapchat Spectacles Mail-in orders from third-party provider start at $99 By Marty Swant People with less than perfect vision who've been eyeing Snap Inc.'s highly coveted Spectacles will now be able to actually see when they snap.
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Stoli Elit Is Using Google Trends Data to Create Holiday Instagram Posts Brand already targeted Friendsgiving searches By Lauren Johnson After you search for martini recipes this year, try checking Stolichnaya Elit's Instagram page to see pictures of what the drinks look like.
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