Sports publishers and sports betting platforms are wagering that connecting the two sides will lead to a big payoff.
September 09, 2019
When it comes to editorial coverage, the sports betting market is already getting crowded. But the action is no longer simply in the coverage, and publishers are entering the sports betting business themselves, spurred by the Supreme Court overturning a ban on sports betting outside of Nevada in May 2018 and New Jersey legalizing that business a month later. Read more below.
Sports publishers and sports betting platforms are wagering that connecting the two sides will lead to a big payoff.
Media buyers have more tools than ever to measure the efficacy of campaigns. But in the process of proving the value of each channel, it is easy to end up with a lot of data that is not actually useful. Learn how to cut through the noise and insure measurement tools are used effectively and efficiently at the Digiday Media Buying Summit.
Luxury clothing brands, with their complex global product lines and fragmented technology, often struggle to create accessible online shopping experiences. To compete with digital-native brands, they need to learn how to plan a digital shelf strategy. Sponsored by Salsify.
In the business of digital media, views aren't as important as attention. That's why Ellen Digital Ventures is using detailed metrics that look beyond view counts. Marketers and media brands can learn from its approach.
Fanta isn’t spending on linear TV this year. Instead the brand is focused on using social channels to connect with consumers and drive conversation about the brand.
Are brand suitability and brand safety the same thing? And if not, which is more important? Take this survey and you'll receive a $5 Starbucks gift card.
Google has set a date for full roll-out of first-price auctions and reiterated its plan to add a bunch of “transparency” bells and whistles for publishers and ad buyers. However, both publishers and ad buyers still have unanswered questions.
Advertisers and agencies are reducing their technology partners and optimizing supply paths. Help us investigate how they're going about it — you'll get a $5 Starbucks gift card after you finish the survey.
Fantasy sports publishers have turned to subscription revenue now that marketing budgets for daily fantasy has died down. That pivot is forcing them to think more about product.
Michael Finnegan, president of The Atlantic, discusses how the magazine publisher set the price and paywall height for its digital subscription product, which has been in the works for nearly two years.
Over the last 20 years, The Fader has morphed from a straightforward print ads-dominated business to making money in many ways, from print ads to experiential to branded content to merchandise.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here.