The ascendance of the esports CFO is the result of several recent and significant shifts in the esports business landscape.
September 09, 2022

The ascendance of the esports CFO is the result of several recent and significant shifts in the esports business landscape.

Additional coverage:

  • The FTC began the next step in its process of gathering information that will help inform whether to propose new privacy regulations for how companies can collect, use and share consumer data for business purposes.
  • TikTok is rolling out three new features ahead of the holiday shopping season that the platform hopes will make it easier for consumers to discover and purchase products.
  • Student loan forgiveness can help alleviate some journalists' debt, but it won't fix the underlying problem of high tuition and low salaries.
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Ivy Liu
The ascendance of the esports CFO is the result of several recent and significant shifts in the esports business landscape.
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The federal agency’s first public forum is part of a lengthy process required before approving any potential new regulations.
Understanding how users interact and engage with gaming gives marketers insights into players’ current and future media consumption trends.
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Three new features will allow advertisers to link their products in in-feed videos, advertise a catalog of products from videos and place clickable ads in live videos.
TikTok offers brands access to audiences that are particularly receptive to targeted advertising, especially Gen Z and millennial users. Advertisers are leveraging the platform’s power to build brand awareness and influence purchase decisions by making the most of TikTok’s tools and viral trends.
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Student loan forgiveness can help alleviate some journalists’ debt, but it won’t fix the underlying problem of high tuition and low salaries.
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CTV’s nimbleness is an advantage throughout the holidays, as advertisers are leveraging it to adapt their messaging and direct consumers, whether they are early-bird or last-minute shoppers.
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Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined.
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Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring.
Former “Face the Nation” host John Dickerson will anchor a nightly news show on CBS News Streaming Network.
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