After years of headlines about consultancies eating ad agencies' lunches, the two groups are increasingly starting to look alike. Since everything in marketing revolves around the client, it shouldn't come as a surprise that they're driving these changes. Faced with new challenges in a rapidly evolving marketplace, clients are demanding a wider range of services...
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March 13, 2018
Morning Digest
What marketers need to know today
As the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a Hybrid Approach
New Motorola Spots Encourage Us to Take a Hard Look at Our Smartphone Habits
Promoted Content by Pixability
Why Major Advertisers Are Back on YouTube
Despite brand safety concerns, video viewership is still critical
Why Consumers Are Increasingly Willing to Trade Privacy for Convenience
Innocean Places Chief Creative Officer Eric Springer on Leave in Wake of Sexual Harassment Lawsuit
Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of Small, Fast-Casual Restaurants
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