Influencers and creators were invited to both political parties' national conventions, and the White House this week hosted a conference devoted to the creator economy. Additional coverage: Other things to know about - Time is running out—only ten spots remain for Retail Media Strategies on September 12 in NYC. Don’t miss your chance to hear from leaders at Colgate, Mondelez International and Clinique on the game-changing trends shaping the future of retail media.
- Join us for the Digiday Publishing Summit taking place September 23-25 in Miami. Secure your pass to learn from executives at Axios, Bloomberg Media and more as they dive into the issues shaping publishing's future.
- Brands can’t optimize their future spend without insight into their returns and are exploring AI’s probabilistic capabilities for expanded reach. Sponsored by Adstra.
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| Top Stories |  | | Ivy Liu |
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| | | | | Influencers and creators were invited to both political parties’ national conventions, and the White House this week hosted a conference devoted to the creator economy. | | |
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howdy! | | | | | Ad Net Zero will now steer the framework, backed by a strong coalition including Scope 3, and IAB Europe. | | |
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| | | | | DSPs’ lack of transparency leaves room for a level of fraud, but CPMs are too high on TV to allow for this. | | |
howdy! | | | | | Brimmer has been encouraged to see the spotlight women’s sports have enjoyed in the Paris Summer Olympics — from the gymnasts to the U.S. National Women’s Team in soccer, but she also believes there’s still room to grow. | | |
| | | | | Data privacy is paramount for brands as consumers are increasingly eager to take control of their data. | | |
howdy! | | | | | Although ESL’s rebrand is to kick off a celebration of the company’s 25th anniversary, it’s come alongside one of ESL’s biggest business deals in years — its multi-year agreement to operate the Esports World Cup, announced last week. | | |
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| | | | | Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns. | | |
howdy! | | | | | From sponsoring the Olympics and major film festivals to buying ads that run on TVs and in taxis, AI providers have spent the past year looking for ways to break through the noise. But what does the volume of conversation look like for the masses on social media? | | |
howdy! | | | | | Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV. | | |
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