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| Top Stories |  | | Ivy Liu |
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| | | | | Here’s what Snapchat, Meta, Pinterest, YouTube, Reddit, WeAre8 and Substack are doing to capitalize on the TikTok ban. | | |
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howdy! | | | | | Most recently, she served as CRO of Unity between 2021 and 2024; prior to Unity, she worked as a vp of advertising for the game publisher Zynga. | | |
| | | | | AI is helping marketers analyze large customer data sets and create insights more efficiently than before. | | |
howdy! | | | | | As T-Mobile prepares to write a $600 million check to get into the OOH sector, can it succeed where others have failed? | | |
| | | | | In digital media, more concern and money are often given to brand safety when a minor malware outbreak can cost publishers and ad tech companies six figures in lost revenue. | | |
howdy! | | | | | As the United States marches toward a TikTok ban on Jan. 19, livestreaming creators in particular are lamenting the potential death of the platform’s so-called “clipping culture,” which they believe had an uplifting effect on their followings on both TikTok and other platforms. | | |
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| | | | | Protecting the data sourced from trusted consumer relationships is paramount to a media network offering, as is the prioritization of addressability, measurability and alignment to business outcomes. | | |
howdy! | | | | | Creators are growing more proactive and more explicit with their attempts to divert fans off of TikTok as a ban or sale becomes a likely reality. | | |
howdy! | | | | | Digiday’s events are getting a refresh under the leadership of Liz Pitonyak, who joined the company as general manager of events in December. | | |
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