Other things to know about - Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys.
- In-store ads have become part of marketers’ multichannel approaches as they seek to drive discovery and consideration for brands and products. Sponsored by Best Buy Ads.
- Register for this webinar on July 26 at 10 a.m. ET to learn about the future of first-party data, emerging trends and the opportunities that lie ahead for publishers, as well as the valuable lessons gained from The Independent’s journey toward becoming a first-party data-only publisher. Sponsored by Permutive.
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| Top Stories |  | | Ivy Liu |
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| | | | | Despite the absence of advertising options on Meta’s Twitter clone, numerous brands have already established their presence on the app with their own profiles. | | |
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howdy! | | | | | Holding company chief investment officers say they’ve laid down close to three-fourths of their clients’ dollars across linear, streaming and digital video. | | |
| | | | | Marketers are increasingly using CTV’s digital capabilities to reach targeted audiences through TV screens and generate measurable results. | | |
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howdy! | | | | | The gap between TikTok and Instagram Reels and YouTube Shorts isn’t too far off for the teens, tweens and twentysomethings who attended the annual creator economy confab. | | |
| | | | | As consumer behaviors shift, such as customers comparison-shopping in-store with their smartphones, marketers are adopting a more customer-centric approach that prioritizes individual experiences. | | |
howdy! | | | | | The brand has evolved its marketing efforts beyond store signage to embrace a full-funnel marketing and advertising approach over the last two years. | | |
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| | | | | If managed correctly, the right investments, alignment and efficiencies within media organizations can lead to more profitable revenue streams. | | |
howdy! | | | | | Genna Franconi, founder and president of Trade School, discusses the changing content landscape for agencies, and why the traditional model needs to keep evolving. | | |
howdy! | | | | | Last weekend’s events have cast more doubt on just how much advertisers can truly trust Twitter, and its new leadership going forward. | | |
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