Marketers weren’t sold on X/Twitter's competitors. But as turbulence continues, can they be convinced? Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers weren’t sold on X/Twitter’s competitors. But as turbulence continues, can they be convinced? | | |
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howdy! | | | | | National CineMedia and Screenvision partnered with mobile and location tech firm The People Platform to integrate their joint cinema audience data into Nielsen’s Respondent Level Data (RLD) feed for the first time. | | |
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| | | | | Brands, agencies and data partners increasingly view privacy compliance as an area where a competitive advantage can be achieved with true dedication. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business. | | |
| | | | | For brands to maintain the momentum of their creator partnerships, they must balance short-term results and long-term impact. | | |
howdy! | | | | | Time’s bookazine business and collectible covers are helping maintain profitability in print at a time of decline. | | |
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| | | | | According to a recent global survey of more than 1,500 e-commerce and brand marketers, 53% of respondents use predictive or conversational AI to aid in curating insights — going beyond ChatGPT to better serve their customers. Download this report for more insights into how marketers are using AI. | | |
howdy! | | | | | Debiedma is one of the longest-tenured creators on the roster of any major esports organization. To learn why he’s stuck with Team Liquid for so long, Digiday spoke to the Twitch streamer for an annotated Q&A. | | |
howdy! | | | | | The Trade Desk reassures that minimal authentication can still attract ad dollars, but many publishers remain skeptical of relying on UID 2.0 and ceding control over their data. | | |
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