Marketers are notoriously wary over where their ads appear online. But the ongoing pandemic and societal upheaval have brought those issues into sharp focus. Being a progressive safety first marketer shouldn’t be an oxymoron in the current climate — but it is. And now, YouTube is currently working on a brand suitability fix based on standards defined by the Global Alliance of Responsible Media. Read more below. Other things to know about | | |
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| Video Anywhere | | | | YouTube is currently working on a brand suitability fix based on standards defined by the Global Alliance of Responsible Media. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Agency employees are more than twice as likely to get time off to vote as their publisher counterparts. | | |
| Sponsored by Samsung Ads | | | | The shift to streaming is now complete. Around the world, people are spending as much time or more with streaming as they are with linear. With fewer cable boxes and fewer streaming sticks attached to TVs, the smart TV platform is becoming more critical to marketers and advertisers than ever before. | | |
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howdy! | Life Beyond the Cookie | | | | Google says early tests of its Federated Learning of Cohort, FLoC, proposal show potential. It now wants other companies to run their own FLoC tests. | | |
| Sponsored by Adgen | | | | With this new Business Analytics MSc program, featuring units run in partnership with IBM and SAS, the focus is on data science, along with the business skills to put that knowledge into practice. | | |
howdy! | Managing Through Crisis | | | | Like many marketers, Forbus had to figure out what to do about the Facebook boycott as well as how to pivot the alcohol giant’s marketing amid the coronavirus. | | |
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| Sponsored by Luxe | | | | Self-tanning brand Isle of Paradise used its message of inclusivity and positivity to reach young viewers on social media. The resulting campaign inspired thousands of Gen Zers to create video reviews on the platform. | | |
howdy! | Managing Through Crisis | | | | IBM CMO sees important links between technology like artificial intelligence and natural language processing with human management traits. | | |
howdy! | Coronavirus Fallout | | | | ANA attendees, industry observers say marketers are focused on driving growth and meeting consumers wherever they are now. | | |
| | | | | The Economist has recently switched tactics from being 'an acquisition machine' to honing its subscriber retention tactics — a move its recently appointed president says is paying off. |
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