For the past 10 years Econsultancy founder Ashley Friedlein has picked out the digital and marketing trends and developments that he believes will shape the industry and digital/marketing planning and thinking in the year ahead. Here are his 10 trends for 2021.
Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players.
Today's 'Day in the Life' features Gareth Davies, CEO of Leagas Delaney. Davies discusses life in a global creative agency, as well as his predictions on the future of consumer behaviour due to Covid-19.
One of the biggest lessons for search marketers from last year is that search insights aren’t only for SEO. They’re also the biggest business asset for responding to market shifts quickly, which will be crucial for brands looking to recover and thrive in 2021.
Brand Purpose Best Practice Guide Econsultancy’s Brand Purpose Best Practice Guide defines brand purpose, explains how to create and implement a purpose, and offers examples and ways to measure its impact.
Social Quarterly: Q4 2020 This quarter’s edition covers the growing trend for shopping on social platforms, Facebook’s acquisition of CRM platform Kustomer, TikTok’s partnership with popular ecommerce platform Shopify, a shakeup for Instagram’s homepage, and much, much more.
Join us for a live premiere of the new Marketing & Digital Trends for 2021 and Beyond, covering Ashley Friedlein's much anticipated predictions, alongside a panel discussions with brand leaders and a Q&A session.
One of the biggest lessons for search marketers from last year is that search insights aren’t only for SEO. They’re also the biggest business asset for responding to market shifts quickly, which will be crucial for brands looking to recover and thrive in 2021. We take a look at how to use powerful search data to influence wider business decisions.
