| | Ashwagandha root farming and vertical integration for sustainable supply
Considered the “King” of ayurvedic herbs, ashwagandha (Withania somnifera) has seen meteoric rise in awareness in the last decade with astronomical growth since 2020. Reaching more than $92 million in 2021 sales, ashwagandha is now the 7th most popular herb in natural foods stores.
And little wonder. Ashwagandha root is tailor made for today’s consumers, who are looking to support wellness and holistic health with science-based solutions. This adaptogenic herb, understood traditionally and examined clinically, helps restore the body’s balance, which is often disrupted by high mental and physical stress levels...
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