This week's MarTech Newsletter is brought to you by: Cheetah Digital

Hi there,

In this day and age, creating meaningful relationships between brands and consumers is more important than ever. And one of the best tools you’ll ever have to succeed in this mission is the marketing technology that helps you execute your campaigns.

But we know the process of adopting a new marketing technology can be daunting. That’s why we’ve created this guide The Top RFP Questions to Ask Your Martech Vendor that addresses multiple areas in the RFP journey, including Data, Acquisition and Enrichment, Customer Engagement, Next-Gen Personalization, Retention, and Strategy.

Download The Top RFP Questions to Ask Your Martech Vendor guide to stay informed and ahead of the game. Ask the right questions when it comes to assessing marketing technology.

You’ll also gain access to a downloadable copy of our template, which you can fill in with your specific details during your RFP journey.

Stats:

• 27% of marketers struggle with personalization because of challenges in data collection, integration, and protection
• 92% of marketers believe using first- or zero-party data is critical to their growth
• Only 33% of marketing leaders know where all their customer data is stored