Assessing the ecommerce marketing landscape, or what changed in 2020?

Happy Monday!

Today we have SEMrush’s Head of Global Marketing Olga Andrienko, unveiling the current digital marketing landscape to equip ecommerce businesses with data and insights about the ‘new normal’ and the ‘new consumer’.

“While digital ad spend is down by an average of 20%, ecommerce businesses might see an opportunity in the midst of the crisis as CPC costs are also decreasing,” reveals Olga.

Also BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecommerce companies move forward.

And finally, we have fresh statistics on customer loyalty and ecommerce to help you formulate a winning playbook, activate more purchases, and bump up sales.

Benchmarking Survey 2020

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Please complete this quick survey and see how you compare with others in the industry.

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Digital Marketing

Assessing the ecommerce marketing landscape, or what changed in 2020?

Olga Andrienko

SEMrush’s Head of Global Marketing Olga Andrienko unveils the current digital marketing landscape to equip ecommerce businesses with data and insights about the ‘new normal’ and the ‘new consumer’.

Key Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020

Kamaljeet Kalsi

Fresh statistics on customer loyalty and ecommerce to help you formulate a winning ecommerce playbook, activate more purchases, and bump up sales. Read more

Digital Marketing

Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

Jim Yu

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecommerce companies move forward. Read more

Data-Driven Marketing

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John Nash

Increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only meet expectations but exceed them. Read more

Digital Marketing

You want to sell by subscription, but are you ready?

Sean Joyce

Sean Joyce of Navint says most companies want subscription sales – a trend being sped by the COVID pandemic, but the transformation is harder than you think. Read more

THRON

THRON technology guarantees reliability. THRON is a Software-as-a-Service natively designed on elastic cloud architectures. Read more

Analytics

How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies

With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now

Content Marketing

Advertisers Guide to Increasing Revenue without Increasing Spend

The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now

ClickZ Daily: September 7, 2020

Benchmarking Survey 2020

Digital Marketing

Digital Marketing

Digital Marketing

Data-Driven Marketing

Digital Marketing

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