Other things to know about - Unlock an edge this Cyber Week and save 50% on a 3-month Digiday+ membership. Hurry, early access ends tonight.
- As brands build their performance marketing mix on the open web specifically, they are prioritizing connected TV and OTT as their leading channels, along with contextual targeting as their primary strategy. Sponsored by PubMatic.
- Campaigns can use geo-targeting to pinpoint voters in precise locations, delivering tailored messages that resonate with local issues and uncovering a region’s cultural, social and political dynamics. Sponsored by Seedtag.
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| Top Stories |  | | Ivy Liu |
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| | | | | Parsing the probable, possible, and plain absurd, including what a divested entity may look like. | | |
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howdy! | | | | | While e-commerce still represents a small fraction of Roblox’s overall business, it is a promising expansion area that could help keep the company’s investors satisfied going into the new year. | | |
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| | | | | From Digiday’s sister brand Glossy: Retail leaders are integrating AI across multiple touchpoints, including customer service, product discovery and marketing. | | |
howdy! | | | | | It appears the haves of the agency holding company world will continue to have, and the have-nots will do their best to stiff-upper-lip it, with hopes to change their trajectories for the better in 2025. | | |
| | | | | Data informs advertisers about who, where and when, but creative execution is how brands gain a competitive edge. | | |
howdy! | | | | | Leading influencer shops believe AI is key for clients to scale creator campaigns. Clients aren’t sure. | | |
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| | | | | From Digiday’s sister brand Modern Retail: By nurturing shopper loyalty, brands and retailers drive engagement, fuel growth and boost retention. | | |
howdy! | | | | | The organizers behind futuristic golf tournament Tomorrow’s Golf League (TGL) believe they can reach a generation of golfers that don’t play, or watch, the sport in the same way their predecessors did. | | |
howdy! | | | | | Across the board, representatives of the holdcos and the agencies that comprise them said that their gaming business had grown over the past year, both through interest from new clients and via increased spend in the space on the part of pre-existing clients. | | |
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