Pundits ponder the least and most effective remedy requirements as the industry awaits the verdict of Google’s second antitrust battle with the DOJ. Have a minute? We want to know — what are your TikTok plans? Take our survey. Additional coverage: - Data shows the TikTok ban in the U.S. didn't have much of an effect on publishers' site traffic, while publishers focus efforts on their onsite short-form video strategies. Read this week's Digiday+ Media Briefing.
- As it turns out, the hours-long TikTok shutdown on Jan. 18 and 19 did not have a negative impact on the platform’s sales over the weekend. In fact, TikTok Shop sales spiked in the days immediately preceding and following the ban.
- Publishing businesses like the Lad Bible Group aren’t supposed to be thriving. And yet, Lad Bible Group, known for its youth-focused content, is defying the odds.
- The media arm of Havas struck a deal to acquire CA Sports, a specialist sponsorship agency based in Spain, and add it to its entertainment-focused Havas Play unit.
Other things to know about - The Digiday Streaming and Video Awards are your opportunity to put your accomplishments in front of judges from Paramount, Good Apple and more. Enter now — last chance to be considered is February 21.
- Brands tailor marketing strategies to specific stages of the purchase journey to enhance relevance and drive impact. Sponsored by Simpli.fi.
- Many people practicing performance marketing skip crucial stages of development to master the craft. When every dollar is scrutinized, marketers need to be able to connect spend with business results. Sponsored by Adstra.
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| Top Stories |  | | Ivy Liu |
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| | | | | Pundits ponder the least and most effective remedy requirements as the industry awaits the verdict of Google’s second antitrust battle with the DOJ. | | |
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howdy! | | | | | Data shows the TikTok ban in the U.S. didn’t have much of an effect on publishers’ site traffic, while publishers focus efforts on their onsite short-form video strategies. | | |
| Advertisement |  | | |
| | | | | Attracting new audiences isn’t limited to younger consumers — implementing a broader strategy that embraces and appeals to a wide range of audience segments reshapes how consumers access news and entertainment. | | |
howdy! | | | | | As it turns out, the hours-long TikTok shutdown on Jan. 18 and 19 did not have a negative impact on the platform’s sales over the weekend. In fact, TikTok Shop sales spiked in the days immediately preceding and following the ban. | | |
| | | | | Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025. | | |
howdy! | | | | | Lad Bible Group is defying the odds. Its revenue has tripled in five years, soaring from £30 million in 2020 to £90 million today. | | |
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| | | | | According to a new survey, when it comes to creative production, marketers see AI as being most efficient in content creation and personalization at scale. | | |
howdy! | | | | | The deal is first of 10 agencies Havas Media Network aims acquire this year, fresh from its spinoff from Vivendi. | | |
howdy! | | | | | Media buyers say they’re prioritizing brand safety in what’s expected to be a tumultuous news cycle this year. | | |
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