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NN/g Newsletter
New Articles

Asset Mapping for Experience Consistency

 

Asset maps display and organize the screens and elements users encounter along workflows and journeys. They provide a systematic way of analyzing the consistency of an organization’s experience across channels.

 

8 min read

A Framework for CX Transformation: How to Operationalize CX at Scale

 

To deliver high-quality omnichannel experiences, companies must develop an operational ecosystem that enables crossfunctional collaboration and quick reaction to customers’ needs.

 

9 min read


New Videos

▶ Overcoming Remote Challenges for UX Leaders

 

We talked with a group of UX leaders to hear their experience managing UX teams remotely and their tips for forcing engagement that might happen naturally in person. Filmed during the Virtual UX Conference.
3 min video

▶ Tips for Motivating Stakeholders to Participate in User Research

 

When stakeholders observe user research sessions, the credibility and acceptance of findings will increase. Since they are busy, make it easy to participate and work on increasing the value they get out of going.
2 min video

▶ Comparing Qualitative and Quantitative UX Research

 

Qualitative and quantitative are both useful types of user research, but involve different methods and answer different questions for your UX design process. Use both!
2 min video

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Full event program describing all full-day UX training courses and the virtual conference format.
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