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| David&Goliath's 'co-pilot' says ego can keep veterans from evolving By Katie Richards Unless you're lucky enough to be a CEO, advertising is a notoriously difficult industry to thrive in past the age of 50. Many veteran creatives increasingly find themselves edged out in favor of fresher, more affordable talent. But Mark Monteiro has a different story--one that's not about getting demoted, pushed out or laid off. Approaching... Read more » |
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| Creative agency Acne crafts a cheeky response ad By Tim Nudd |
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| Nice day, isn't it? Only if you don't care about the planet! By T.L. Stanley |
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| McCann's John Mescall on a 1993 classic and his other favorite ads By Tim Nudd |
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| 3 will work on the Kia account By Erik Oster Los Angeles-based independent agency David&Goliath is expanding its creative department with four senior hires, welcoming a group of creative directors. Fernando Reis and Marcelo Padoca join David&Goliath as creative directors on the agency's Kia account. The duo, who have been creative partners for a decade, arrive at the agency from cross-cultural agency The Community, where... Read more » |
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| Previously spent almost 7 years with MullenLowe By Patrick Coffee Fage Yogurt has placed its account in review after nearly seven years with MullenLowe. America's second-biggest Greek yogurt company picked the shop then known as Mullen in late 2010, breaking with former agency of record Ogilvy & Mather. The IPG shop handled creative, digital, social, media planning and buying, brand strategy and public relations as... Read more » |
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| 17-year veteran Jennifer Breithaupt moves up By Patrick Coffee Citi, one of the four largest banks in America by total assets, has promoted longtime company veteran and marketing specialist Jennifer Breithaupt to the role of global consumer chief marketing officer. She replaces Leslie Gillin, who held the CMO title for more than two years before accepting a job last month as president of co-brand... Read more » |
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| Move signals shift toward distribution of streaming content By Patrick Coffee America's second largest advertiser, AT&T, has started moving the core of its entertainment division from Atlanta to El Segundo, Calif., and its national headquarters in Dallas. "Our Entertainment Group will be moving a few hundred managerial jobs from Atlanta to Los Angeles and Dallas," a company spokesman confirmed today. Leaders at AT&T's agency partners BBDO... Read more » |
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| She'll take on the same title at the advisory firm By Christine Birkner, Patrick Coffee Dana Anderson, CMO of packaged goods giant Mondelez International, is leaving the company to hold the same title at strategic advisory and business development firm MediaLink. "I'm ready to scream it from the rooftops because Dana is such a big personality," MediaLink CEO Michael Kassan said today, describing Anderson as "someone I have secretly gone... Read more » |
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| Ties athletic performance to tech performance By Christine Birkner Tennis superstar Serena Williams is the latest athlete to showcase Intel's tech performance by associating it with athletic performance. Williams and longtime Intel spokesman Jim Parsons appear in Intel's latest spot from mcgarrybowen. Parsons explains that trying to work on an old computer is akin to Williams trying to perform with an old tennis racket,... Read more » |
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