Not that programmatic was ever really the belle of the Cannes Lions ball, but picture the situation this year: shrinking ad budgets in the open programmatic marketplace, the MFA controversy blowing up, domain spoofing concerns, Google delaying third-party deprecation (again). Additional coverage: Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Not all of the conversations at Cannes were creative in nature. | | |
|
| | | SPONSORED BY |  |
| | | | | | | | | | |
howdy! | | | | | The Private Aggregation API provides a means for marketers to receive reach and frequency reports post-cookie. | | |
| | | | | Achieving alignment among ads, CTV programming and the intended audience is necessary to foster positive attention and maintain brand suitability. | | |
howdy! | | | | | Cannes Lions 2024 was full of AI-related news, onstage talks and off-record convos about humans, bots and the future of creativity. | | |
| | | | | Brands that fail to allow their ads to wear in are unnecessarily investing budget in creating new ads when they could rely on proven winners that will connect with consumers. | | |
howdy! | | | | | There are two ways to look at the emerging influencer marketing industry: the talent side and technology side of the business. | | |
| Advertisement |  | | |
| | | | | To create a smooth, friendly email sign-up process, publishers are building trust and utilizing strategic placement with simplification in mind. | | |
howdy! | | | | | The fact that the much-anticipated “year of gaming” hasn’t happened yet is not necessarily a harbinger of doom for the gaming industry and its advertising dreams. Much like how mobile is now a standard advertising channel despite the lack of an agreed-upon “year of mobile,” the hype surrounding the concept of a “year of gaming” could simply fade away as gaming becomes a default method for individuals to socialize online and access digital content. | | |
howdy! | | | | | What you might’ve missed at Cannes Lions 2024. | | |
|
