In our latest edition of Confessions, in which we exchange anonymity for candor, a creative whose agency was bought by a major consultancy told Digiday how while it meant better corporate benefits, it also meant a lot of confusion.
Hear executives from SoulCycle and the NFL at the Content Marketing Forum, presented by Digiday and The Foundry, as they discuss how metrics, video and social media platforms are impacting the future of content marketing.
As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It's crucial to know where success lies and what's blocking it. Sponsored by Permutive.
Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense.
Many of the advertising and viewership landmarks in 2018 were expected and welcomed; others not so much. One thing's for sure: as we head deeper into 2019, the industry will navigate more twists and turns. Sponsored by Oracle NetSuite.