In our latest edition of Confessions, in which we exchange anonymity for candor, a creative whose agency was bought by a major consultancy told Digiday how while it meant better corporate benefits, it also meant a lot of confusion.

Purchases on Instagram are starting to have a bigger impact on Adidas' online sales.

For retailers, the benefit of highlighting different value propositions for both their websites and their stores is that they can better train their customers to visit both.

In our latest podcast, The Daily Beast's Noah Shachtman discussed how the Beast approaches scoops, the progress on its membership model and more.

Groupon's next act: Ticketing company meets Airbnb meets food delivery platform.  

Hear executives from SoulCycle and the NFL at the Content Marketing Forum, presented by Digiday and The Foundry, as they discuss how metrics, video and social media platforms are impacting the future of content marketing.

Publishers are facing constant disruption -- but these brands found a way to adopt new strategies. Register for the webinar to find out more. Sponsored by BlueConic.

 

'At one point, we did brochures': Confessions of an agency-turned-consultancy creative

Shareen Pathak

A creative whose agency was bought by a major consultancy told Digiday how while it meant better corporate benefits, it also meant a lot of confusion.

'It's having a positive impact': Instagram is driving Adidas' online sales

Seb Joseph

Instagram's new checkout feature played a key role in the 40% jump Adidas saw in online sales in Q1.

 

Data matters: The state of the publisher industry

Sponsored Content Permutive

As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It's crucial to know where success lies and what's blocking it. Sponsored by Permutive.

Why retailers are using their stores to promote their websites

Anna Hensel

Stores aren’t dead, but what they’re being used for is changing.

'We try not to do the boring stuff': Noah Shachtman has big plans for The Daily Beast

Aditi Sangal

“There are sections of the Mueller report that read like a Daily Beast clip file, and I'm incredibly proud of that.”

Five ways publishers can unlock the power of data

Sponsored Content Cxense

Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense.

The 2019 digital media pocket roadmap

Sponsored Content Oracle NetSuite

Many of the advertising and viewership landmarks in 2018 were expected and welcomed; others not so much. One thing's for sure: as we head deeper into 2019, the industry will navigate more twists and turns. Sponsored by Oracle NetSuite.

 
 
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