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Spring Summer 2020 FEEL LIGHT collection speaks to ORTA's ongoing commitment to our sustainable handprint in everything we make and to the cultural mindset in today's tech heavy, 24/7 lifestyle.

But more importantly, FEEL LIGHT continues ORTA's passion for creating superior fabrics with respect for humanity and the planet we occupy. It supports our vision of Human2Denim.

We want to be light on our feet but rooted to the ground.

These days culture wants total freedom from physical and mental constrictions.
What is valuable is; sustainability, freedom, energy, mobility, well-being.

 At ORTA BLU our handprint is light.

 And we will continue to invite people everywhere to join our passion for creating the most sustainable fabrics built with love for people and the planet.
#showusyourhandprint

At ORTA, we have been actively building our proprietary ORTA BLU renewable and sustainable processes into every step we do, in support of the overall circular economy for the past five years.

STRETCH SPECTRUM 
STRETCH SPECTRUM captures ORTA's leadership in intuitive stretch technology. It’s a new measure of stretch across a continuum– an exceptional mobility across a spectrum of both comfort and stretch. A new domain for stretching your potential with ORTA’S U FORCE and DYNAMIC STRETCH

ARCHIVE CHRONICLES  
Archive Chronicles encapsulates 65 years of weaving stories through our fabrics, about the past present and future of denim where we merge them as one. We return to our archive together with THE VINTAGE SHOWROOM to find what is meaningful so that we can carry it with us to our new sustainable future. A future that we intend on starting now

At ORTA, we believe that icons can never fade from our cultural memory… In times of uncertainty, we reach to the best-of-our-past to reinterpret our future.

The 5374 Vintage Archive has formed the backdrop to this project and remains a powerful source of inspiration, as do Orta’s classic fabrics from the last 20+ years.

The first part of the project was a capsule collection of pieces, which have been remade, based on items from the Orta 5374 Vintage Showroom book, with a selection of new fabrics representing them. The collection is being sold at the Denim Days shows and will feature in Vintage Showroom Covent Garden shop over the Premier Vision London dates.

DEEP WHITE
Get ready for a new dimension of white! DEEP WHITE revolutionizes the market for pure white denim that is high-definition. It is woven with strong character and a shapely soft stretch.
Now you can wear your whites fearlessly!

WAVE
WAVE is a new generation of denim naturals that are fluid, lightweight and drapey. Think of it as a lighthearted fabric for today's clean living enthusiasts. WAVE captures the airy, free-flowing feel of a summer's breeze and it re-interprets lightweight denim with a precious twist of natural fibres.

FUSE
FUSE embraces the idea of combining things to make it more unique. FUSE captures MICRO-CRAFTED DENIM BLENDS and brings together the perfect combination of ORTA's crafted softness and extensive body & fit science blended to deliver supreme flexibility.
A new breed of interwoven fibers for the most technical blended denim.

WHOLEBLU
WHOLEBLU is Eco-crafted, Eco-honest denim with a lot of whole denim love.
It’s a new generation of eco-crafted denim that delivers on ORTA's mission to create the most eco-positive, eco-tech denim with superior construction.
WHOLEBLU is soulful, soft and sustainable from start to finish and it is ORTA's commitment to our handprint for a more sustainable, beautiful world in which we can FEEL LIGHT.

 #showusyourhandprint