With the finalization of the Time Warner merger looming, AT&T has created a new advertising and analytics company, and it has appointed a new chief marketing officer to help lead the charge. Kirk McDonald has joined AT&T's new advertising and analytics company from ad-tech company PubMatic, where he served as president. Before PubMatic, McDonald was...
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Digital & Tech Daily
November 10, 2017
Today's top news for digital marketers
Kirk McDonald joins from PubMatic ahead of Time Warner merger
By Kristina Monllos
With the finalization of the Time Warner merger looming, AT&T has created a new advertising and analytics company, and it has appointed a new chief marketing officer to help lead the charge. Kirk McDonald has joined AT&T's new advertising and analytics company from ad-tech company PubMatic, where he served as president. Before PubMatic, McDonald was...
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And what brands are still missing
By Lauren Johnson
Promoted Content by Charge!
Chases, battles, showdowns on the diginets
From ecommerce to finding new users
By Lauren Johnson
IPG's Magna tests against MRC standard
By Patrick Coffee
Place your votes in Adweek's Readers' Choice Awards
By Adweek Staff
Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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