Partnerships, either with publishers or broadcasters, will be how AT&T gets the data it needs to sell video inventory in Europe.
July 01, 2019

Welcome to Monday's edition of the Digiday Daily. We'll be providing you with plenty to read ahead of the Fourth of July holiday this week. From the fallout of Google's unified-pricing auction changes to The Wall Street Journal's newsroom committee to help reporters spot fake content, see below for what news is on the docket for the top of the week.

Other things to know about
  • We’ll go deep into the weeds of the biggest product challenges facing publishers at the Digiday Publishing Product Leaders Retreat. Senior product executives can apply here for one of our last few complimentary passes to this exclusive event.
  • If marketers want to compete in this rapidly-changing digital world, they need to make their customers happy. Big data, artificial intelligence and agile workflows all make for an ever-improving customer experience — if you know how to use them. Download the guide. Sponsored by IBM
Top Stories
Video Anywhere
Partnerships, either with publishers or broadcasters, will be how AT&T gets the data it needs to sell video inventory in Europe.
Fake News
“We hear there will be a massive proliferation in technology in a couple of years which will coincide with the U.S. general election.”
Sponsored by Braze
In order to be heard, email marketers need to listen for revealed preferences while also respecting explicit user opt-ins – and sounding human. Learn more about a new study on consumer perception of brand humanity here.
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DTC Era
Six-year-old lingerie brand ThirdLove decided to launch a loyalty program, called Hooked, in November in conjunction with a revamp of its promotional offerings.
Sponsored by Namogoo
Online journey hijacking is a phenomenon in which unauthorized ads are injected into consumer browsers. It’s a widespread issue across the web — and e-commerce retailers are only just beginning to confront it head-on.
Video Anywhere
After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio.
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Sponsored by Facebook
Real-time auctions are shaking up the world of mobile app monetization. Learn five crucial steps publishers need to take as they transition to bidding. Sponsored by Facebook
DIGIDAY+ MEMBER EXCLUSIVE
In this edition of Confessions, one agency exec who works with many DTC companies says that DTC brands always say they did everything in-house, even though they don’t. It’s done in an effort to create a mystique, says this person.
Publishing on Facebook
As more OTT services enter the market, finding ways to reach potential subscribers is getting more competitive. In 2023, the U.K. is expected to be the world’s third-largest OTT market with revenues of £5.34 billion.

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Marketing on Platforms
"We're looking for real people to tell real stories about their experiences with our products. We have to find more efficient channels because it's no secret that it's becoming more and more difficult to use -- it's funny to call them this -- the traditional digital channels."
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