 | June 27, 2020 |
|
 |
| Verizon and AT&T's new pricing options could help attract prepaid subscribers amid economic downturn. |
Verizon unveiled a new pricing mechanism within its prepaid plans that gives consumers discounts based on the duration they remain on a Verizon plan. This comes just a few weeks after AT&T launched pricing options for its prepaid service, in which subscribers receive a lower monthly rate by prepaying for either three months or a full year of service.
Because of the economic downturn, wireless carriers must make price concessions to sustain the overall health of their businesses.
By introducing the new pricing features, AT&T and Verizon are instead incorporating postpaid features into their prepaid plans, which will attract customers who can be upsold more easily once the economy improves.
Business Insider Intelligence's Hirsh Chitkara has the full story. |
 | BRIEFING HIGHLIGHTS |
|
| |
| |
| |
| |
| |
| |
| |
| |
| |
| |
 | RESEARCH IN FOCUS |
|
 | | The AVOD Ecosystem | | Business Insider Intelligence examines the expanding range of major, growing, emergent, or forthcoming ad-supported OTT services in the US. This report looks at how ad spending is growing on ad-supported streaming, based on the rise of connected-TV advertising, and why cord-cutting is likely to drive additional spend. | | Get the full report → |
|
|
| |
 | | Gig Economy Financial Services Ecosystem | | This report explores the size and scope of the gig worker market; gives an overview of companies that started making efforts to serve the gig worker market pre-pandemic; presents some of the earliest-moving companies rolling out pandemic-specific financial services for gig workers; and lastly, outlines how FIs who move into the space during this crisis period can make sure their products have a longer-term value for customers once the pandemic passes. | | Get the full report → |
|
|
 | BECOME A SUBSCRIBER |
|
Did you know the Daily is just a preview of everything Business Insider Intelligence has to offer?
Our Briefing subscriptions deliver analysis on the biggest trends and decisions shaping the future of a specific industry. Stay on top and subscribe today to receive:
|
| |
| |
